This Earth Hour, go darkish for a brighter future

This Saturday, March 25 folks in 7,000 cities throughout greater than 170 international locations switched off their lights from eight:30-9:30pm to mark Earth Hour 2017 and take part in World Wildlife Fund’s (WWF) international marketing campaign to indicate their dedication to the planet.

However the occasion is extra than simply turning off our lights to participate in a world motion. It’s also extra than simply speaking about local weather change and a mess of different environmental issues plaguing the planet we name our dwelling.

On Saturday, when all main monuments all over the world will go darkish and after we will flip off all non-essential lights for Earth Hour, our goal needs to be to pledge to coach ourselves, our households and buddies, our communities and whoever we are able to attain out to, concerning the vital environmental points confronting the planet. By turning up the darkish, our objective needs to be to take concrete – regardless of how small – steps to scale back our environmental footprint and go away the world a greater place for our subsequent generations from how we discovered it.

That is what the Earth Hour, a motion began by WWF as a lights-off occasion in Sydney, Australia 10 years in the past, seeks to realize.

Why is Earth Hour extra vital than ever earlier than?

The necessity to elevate consciousness about local weather change, habitat and surroundings degradation, species loss and useful resource scarcity has by no means been better.

In line with WWF Dwelling Planet Report 2016, species populations of vertebrate animals have decreased in abundance by 58 p.c between 1970 and 2012. The commonest menace? Loss and degradation of habitat, accelerated by human influence on the surroundings. By 2012, the biocapacity equal of 1.6 earths was wanted to offer the pure assets and providers people consumed in that 12 months.

UNICEF has already warned of utmost water shortages for 600 million youngsters worldwide by 2040.

The scenario is even graver for the growing world. Pakistan is now the seventh most susceptible nation to impacts of local weather change. The federal authorities estimated in 2015 Pakistan’s financial system had suffered $20 billion losses because of the altering climate patterns.

Nonetheless, in mild of the vital significance of environmental points, the Senate earlier this month handed the Pakistan Local weather Change Invoice 2017, making Pakistan the fifth nation on the planet to undertake complete laws on the problem.

What’s WWF-Pakistan doing for Earth Hour 2017?

WWF-Pakistan will probably be celebrating Earth Hour on March 25 in Lahore (Emporium Mall), Karachi (Frere Corridor), Islamabad (Nationwide Meeting) and Sukkur (WWF’s discipline workplace).

This Earth Hour, WWF-Pakistan has identified three easy actions that we should always pledge to undertake as a part of our way of life.

– Change off additional lights, as a result of this not solely saves energy however helps preserve water as properly.

– Plant an indigenous tree. Keep away from unique species which don’t assist our ecosystem. Indigenous species are attuned to our soil kind, assist clear our air and supply a house to our hen species.

– Say no to plastic baggage. Plastics are a serious chunk of our stable waste and pose a menace to our wildlife as properly.

Hammad Naqi Khan, Director Basic WWF-Pakistan, believes it’s excessive time everybody stepped as much as deal with local weather change.

“Irrespective of how folks understand local weather change, the phenomenon is actual – we’re experiencing an array of environmental shifts, resembling rare climate occasions, premature glacial soften, glacial lake outbursts floods (GLOFs) and adjustments in animal and hen migration patterns, highlighting irrefutable linkages to local weather change happening in full impact.

“I’m optimistic concerning the momentous achievement of the world group in shaping a world settlement in Paris 2015 on the 21st Convention of the Events held underneath the United Nations Framework Conference on Local weather Change (COP21) which referred to as for a world alliance towards the expansion of greenhouse gases. The goals we achieved at COP21 have been a results of our collective ambition in the direction of a greater future, and now it’s crucial upon us to galvanise governments to begin singing from the identical hymn sheet as the remainder of the world to battle towards local weather change.”

Digital media marketing campaign for Earth Hour

On March 15, WWF-Pakistan launched its digital media marketing campaign for Earth Hour in Karachi, which was attended by the organisation’s goodwill ambassadors: actors Adnan Malik, Anoushey Ashraf and Khalid Malik.

WWF-Pakistan’s digital media staff knowledgeable Geo.TV that the digital consciousness marketing campaign seeks to spotlight the significance of local weather change consciousness in Pakistan and the way each small motion counts.

The NGO has taken on board particular person members, goodwill ambassadors and organisations to allow them to donate their digital feeds to assist unfold the message.

Talking solely to Geo.TV, WWF-Pakistan’s senior supervisor Advertising and Communications Asma Ezdi careworn the position of digital media as a robust instrument to create consciousness about environmental points vital to Pakistan.

“The response to such digital consciousness campaigns, just like the Earth Hour, has been optimistic. It has sensitised most of the people in the direction of the trigger and intrigued them to the purpose that they proactively ask follow-up questions on the shared content material and report violations they see round them,” she mentioned.

“The help of our goodwill ambassadors, opinion leaders and organisations like Patari, CFX, PlanX and Plan9 additionally assist strengthen digital outreach, leading to sensible steps – be it particular person dedication to make a small way of life change to residents vigilantly reporting unlawful wildlife commerce,” she famous.



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